Traynor Family Vineyard is building a more direct sales organization across Ontario and is looking for a Territory Sales Representative to develop and manage Eastern Ontario.

This is a field-based sales role anchored at our winery in Hillier, Prince Edward County. The territory covers a mix of LCBO, grocery, convenience and licensed hospitality accounts across Eastern Ontario.

The objective is straightforward: put more feet on the street, build stronger account relationships, reactivate lapsed business and grow distribution throughout the territory.

The Territory

The initial territory will generally extend:

• west to approximately Highway 115
• north to approximately Highway 7
• east to Cornwall
• south through Prince Edward County and the Highway 401 corridor

The territory is intentionally broad while the account base is being developed. As sales density grows, portions may eventually be divided into additional territories.

What You’ll Do

You’ll take ownership of the territory and be responsible for both growing new business and maintaining existing relationships.

Responsibilities include:

• developing new LCBO, grocery, convenience and licensee accounts
• reactivating lapsed stores and accounts
• maintaining regular contact with existing customers
• conducting in-person account visits
• managing reorders and follow-up
• organizing and conducting staff tastings
• educating retail and hospitality teams about Traynor wines
• monitoring product availability and merchandising where appropriate
• maintaining accurate account, call and tasting records
• identifying opportunities and gaps within the territory
• providing regular sales and market feedback to the winery

This is not a desk-based sales position. A substantial portion of the week will be spent visiting customers throughout Eastern Ontario.

Winery Component

The position will normally include one regular shift per week at Traynor Family Vineyard, currently anticipated to be Saturday.

Working at the winery keeps the territory representative connected to our wines, customers, production team and hospitality operation.

Winery shifts are compensated separately through our normal hospitality pay structure and participate in applicable tip pooling.

Delivery and Route Development

As the territory develops, we expect to explore combining sales and delivery into a route-sales model.

That could include providing a company vehicle and having the territory representative deliver orders while servicing accounts.

The goal is to eventually combine:

sales + account service + delivery + merchandising + reorders

into an efficient territory route.

What We’re Looking For

We’re looking for someone who:

• enjoys building relationships
• is comfortable working independently
• is organized and follows through
• enjoys being on the road
• can manage both existing accounts and new-business development
• is comfortable conducting tastings and product education
• can plan efficient rural sales routes
• is comfortable using basic CRM, mapping and reporting tools
• takes ownership of their territory and results

Wine, hospitality, beverage alcohol or field-sales experience is useful, but strong relationship-building ability, organization and sales discipline are more important.

A valid driver’s licence and reliable access to a vehicle are initially required.

Compensation

For the initial 90-day territory-development period:

$25/hour, up to 40 hours per week

plus:

• business mileage reimbursement
• approved travel expenses
• samples and sales materials
• separately compensated winery shifts

After the initial development period, compensation will transition toward a combination of guaranteed base compensation plus sales commission, with increasing earnings potential as the territory grows.

The long-term compensation structure and transition stages will be clearly established in the employment agreement.